Second Visit
BRAND AMBITION × OPERATOR REALITY
Helping food & drink brands win in hospitality.
Win key customers. Focus growth investment. Prove what works.
Second Visit brings together brand and operator experience to solve the commercial challenges that determine growth in the on-trade.
WIN.
Key customers
FOCUS.
Growth investment
PROVE.
What works
THE COMMERCIAL REALITY
Being a strong brand is no longer enough.
01
WINNING A LISTING
Operators need suppliers that can grow rate of sale, margin and demand.
02
CHOOSING WHERE TO PLAY
Hospitality is fragmented. Growth depends on focusing effort where it can actually move.
03
PROVING THE RETURN
Too much activation is scaled before anyone knows whether it changes behaviour.
That's the gap Second Visit exists to close.
WHAT WE DO
Three ways we help brands win.
Start with the commercial challenge. We build the right intervention around it.
01
WIN KEY CUSTOMERS
Become the supplier operators choose.
- Tender strategy
- Operator propositions
- Commercial narratives
- Customer specific growth plans
02
SCALE WITH CONFIDENCE
Know where to place the next pound.
- Customer & channel focus
- Route-to-market decisions
- Opportunity mapping
- Investment priorities
03
MAKE ACTIVATION COUNT
Prove what works before scaling.
- Activation review
- Pilot design
- Measurement
- Scale / improve / stop
HOW WE WORK
Start small. Scale when it earns the right.
Choose the level of support that fits the challenge.
01
SPRINT
£3–5k
1–2 weeks
Solve one priority commercial challenge quickly.
BEST FOR:
Tender or pitch strategy
Operator proposition
Activation review
Priority growth decision
02
PROJECT
£8–15k
4–8 weeks
Build a bigger growth opportunity and move it into action.
BEST FOR:
Operator growth strategy
Market or channel entry
Commercial proposition development
Activation programme
03
PARTNER
FROM £2.5K / MONTH
3+ months
Add experienced commercial firepower around your team.
BEST FOR:
Challenger brands
Lean commercial teams
Ongoing operator growth
Senior commercial support
Not sure where your challenge fits? Start with the problem.
SOUND FAMILIAR?
If this is where you are, we should probably talk.
01
Preparing for a major operator pitch?
04
Investing in activation without knowing what works?
02
Distribution growing, but rate of sale isn't?
05
Too many opportunities. Not enough focus?
03
Launching into hospitality?
06
Need senior commercial firepower without another hire?
Bring us the commercial challenge.
BUILT ON BOTH SIDES OF HOSPITALITY
Brand ambition meets operator reality.
SUPPLIER
DIAGEO
+
Commercial
Customer marketing
Activation
On-trade growth
OPERATOR
STONEGATE GROUP
Customer behaviour
Loyalty
Supplier partnerships
Commercial growth
=
COMMERCIAL EFFECTIVENESS
SECOND VISIT
Helping food & drink brands win in hospitality.
We know what brands need to achieve — and what operators actually need from them.
Second Visit was founded by Haydn Parkes following 13+ years across Diageo and Stonegate Group.
START A CONVERSATION
What are you working on?
Tell us the commercial challenge. We'll come back to you with a view on whether and how Second Visit can help.